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edition:
Authors: Lucas Sauberschwarz. Lysander Weiss
serie:
ISBN : 3030791130, 9783030791131
publisher: Springer
publish year: 2022
pages: 212
[206]
language: English
ebook format : PDF (It will be converted to PDF, EPUB OR AZW3 if requested by the user)
file size: 4 Mb
Foreword That’s a really great idea, but... Acknowledgements Guest Commentaries and Case studies Contents About the Authors 1: Innovate or Die: Efficient Innovation Instead of Inefficient Start-Up Thinking 1.1 Corporates Yesterday: From Patent Factories to the Innovation Dilemma Guest Commentary: Uwe Wagner, Chief Technology Officer, Schaeffler 1.2 Corporates Today: Inefficient Start-Up Thinking in Separate Innovation Units Guest Commentary: Britta Gayko, Managing Partner Commerz Business Consulting, Commerzbank 1.3 Corporates Tomorrow: Efficient Innovation with Customer Fit and Traction Guest Commentary: Michael Weppler, Executive Vice President of Systems at German Certification Body TÜV Rheinland 1.4 Efficient Innovation: From Theory to Practice References 2: Efficient Innovation with the 5C Process 2.1 Configuration: Do Not Think Freely 2.1.1 The Destination is the Journey Excursus: Overview of Possible Innovation Spaces Markets Processes Human Resources and Culture Customer Experience Products and Services Customer Service Monetisation Models Sales and Channels Brands and Marketing Guest Commentary: Nicolas Biagosch, Managing Director, Digitalhafen, former CEO, Simyo, former Executive Board member, E-Plus Guest Commentary: Olivier Krüger, Chief Executive Officer, Lufthansa Systems 2.1.2 Better a Step in the Right Direction Than a Leap Into the Unknown Guest Commentary: Luke Mansfield, Vice President Innovation, PepsiCo Beverages Case Study: Estée Lauder Companies Development of a 3-Year Growth Strategy for the Lab Series Brand Configuration 2.1.3 No Risk, More Fun Case Study: Telekom Innovation Laboratories Increase in Customer Satisfaction with Connectivity Solutions Configuration 2.2 Customisation: No Problem Means No Solution Either 2.2.1 If You Know Where You Are Going, You’ll Get There Excursus: Overview of Selected Market Research Methods Focus Groups Surveys Ethnography Censuses Online Tracking Lead Users 2.2.2 If You Don’t Ask, You Won’t Get 2.2.3 The Customer Is Not Always King Case Study: A Container Shipping Company Differentiation Strategy for Selling Maritime Services to Third Parties Configuration Customisation 2.3 Compilation: If You Want to Reap, You Must First Sow 2.3.1 Seek and You Will Find Excursus Blue Ocean Strategy 2.3.2 Good Artists Copy, Great Artists Steal Guest Commentary: Nicolai Andersen, EMEA Lead Innovation and Head of Deloitte Garage, Deloitte 2.3.3 Put Off Until Tomorrow What You Cannot Do Today Guest Commentary: Dr. Klaus Suwelack, Senior Manager New Business Development and Innovation Management, Janssen Deutschland, Johnson & Johnson Case Study: Hermes Arzneimittel Development of Innovative Offers for the Target Group ‘New Senior Citizens’ Configuration Customisation Compilation 2.4 Construction: Think Inside the Box 2.4.1 Ideas Are Not Random Excursus: Overview of Selected Creativity Methods Brainstorming Brainwriting Six Thinking Hats SCAMPER Business Model Navigator 2.4.2 No Pain, No Gain Guest Commentary: Reyk Radojewski, Chief Financial Officer, Beiersdorf South East Asia 2.4.3 Count Your Chickens Before They Hatch Case Study: FTI Group New Digital Business Models to Increase Package Tour Revenues Configuration Customisation Compilation Construction 2.5 Conversion: Where There Is a Way, There Is Also a Will 2.5.1 Everyone On Board Guest Commentary: Till Bauer, Head of Strategic Projects and Commercial Innovation, MSD Sharp & Dohme (Subsidiary of Merck & Co., Inc.) 2.5.2 The Fast Bird Catches the Worm 2.5.3 All Endings Are Easy Case Study: Hymer Product Innovation in the Camper Van Segment Configuration Customisation Compilation Construction Conversion References 3: The Innovation Machine: Efficient Innovation in Corporations 3.1 Organisational Anchoring of Efficient Innovation Guest Commentary: Klaus Burmeister, Founder and Managing Director, Z_punkt The Foresight Company, Foresightlab and Initiative D2030 (Germany 2030) Guest Commentary: Jörg Limberg, Vice President Europe Research Solutions Sales and Marketing, Elsevier, Former Vice President and General Manager Software and Solutions, Hewlett Packard Guest Commentary: Timo Emmert, Head of e-Commerce, MediaMarktSaturn Guest Commentary: Dr. Hans-Joachim Popp, Chief Information Officer, Dt. Luft- und Raumfahrt (German Aerospace Centre) 3.2 Characteristics of an Efficient Innovation Unit Guest Commentary: Dave Birss, Author of “A User Guide to the Creative Mind“ and Chief Thinker, RIGHT thinking 3.3 Implementing Efficient Innovation in Corporations 3.3.1 From Incremental Innovation to Efficient Innovation Guest Commentary: Björn Sprotte, Chief Executive Officer, OSM Maritime Group 3.3.2 From Strategic Innovation to Efficient Innovation Guest Commentary: Thomas Weiler, Vice President Innovation Portfolio and Strategic Programs, Deutsche Telekom 3.3.3 From Customer-Centric Innovation to Efficient Innovation Guest Commentary: Stefan Heidrich, General Manager, Maybelline New York/Essie, L’Oréal 3.3.4 Efficient Innovation in Separate Innovation Units Guest Commentary: Carsten Stöcker, Senior Manager Blockchain and Machine Economy Lighthouse, innogy Innovation Hub, innogy Guest Commentary: Jun.-Prof. Dr. Dominik Kanbach, Junior Professor in Strategic Entrepreneurship, HHL Leipzig Graduate School of Management References Further Bibliography for Excurses 4: The End Is Not Nigh Further Bibliography for Excurses Index
