Corporate Social Responsibility: Reconciling Aspiration with Application

Front Matter....Pages i-xi
Introduction: Corporate Social Responsibility — Reconciling Aspiration with Application....Pages 1-6
Front Matter....Pages 7-7
A New Approach to CSR: Company Stakeholder Responsibility....Pages 9-23
In Defence of Corporate Responsibility....Pages 24-39
Corporate Governance and Corporate Social Responsibility....Pages 40-54
Environment: Who is Responsible and How to Govern it?....Pages 55-78
Front Matter....Pages 79-79
What to Measure in the Twenty-first Century?....Pages 81-93
The Sustainability Perspective: a New Governance Model....Pages 94-111
The Role of Governments in Fostering CSR....Pages 112-128
The Global Reporting Initiative in Denmark: Emperor’s New Clothes or Useful Reporting Tool?....Pages 129-139
Social Construction as a Mode of Regulation: Reconstructing CSR in Denmark....Pages 140-152
Front Matter....Pages 153-153
Social Performance: Key Lessons from Recent Experiences within Shell....Pages 155-182
Novo Nordisk A/S: Integrating Sustainability into Business Practice....Pages 183-216
Creating a Corporate Responsibility Culture: the Approach of Unilever UK....Pages 217-230
Front Matter....Pages 231-231
From the Margins to the Mainstream: Corporate Responsibility and the Challenge Facing Business and Business Schools....Pages 233-244
CSR and Stakeholder Involvement: the Challenge of Organisational Integration....Pages 245-254
The Meanings of Social Entrepreneurship Today....Pages 255-267
From Corporate Responsibility to Good Governance and Scalable Solutions....Pages 268-283
CSR in the Boardroom: Contribution of the Non Executive Director (NED)....Pages 284-299
Back Matter....Pages 300-311